How might we encourage public transportation (bus and metrolink) use by undergraduates attending Washington University in St. Louis’ Danforth Campus?

Revised Problem Statement:
How can we teach WashU underclassmen about the Metro and Bus system and encourage them to use public transport to explore different neighborhoods in St. Louis?

Initial questions surrounding problem:

• How can we define transit corridors that university students take?
• What are the main pain points (safety, travel time) that matter to university students?
• How do perceptions of public transit change from freshman year to senior year?
• How can we work within the confines of current Metro expansion plans?

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Improve the navigation system through a system of:

• Maps
• Signs
• Redesigned UPass
• Redesigned bus stops
• Storyboard (rider experience)